The Future Of Marketing: Smarter Strategies With AI
A HubSpot survey found that 64% of marketing professionals now use AI tools in some capacity. At my agency, we’ve used AI to help segment audiences, facilitate web personalization and boost keyword optimization. As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing will give you a competitive edge, delivering […]
Best Practices For Prototyping
Design is an iterative process. The more quickly you can test ideas and make improvements, the faster you reach the finished product. That’s where prototyping comes in. It is an iterative process of testing ideas collaboratively until you reach the desired outcome. Each iterative loop increases the fidelity of the prototype. Ideally, you want to […]